Magellan GPS rich-media-display campaign
Magellan GPS was a distant third place in the personal gps category behind Garmin who had a 75% market share and Tom Tom who had about 15%. Magellan wanted their product to be added to the decision mix when consumers went in store or purchased online. We took a look at what the competitors where doing for their marketing mix and decided that our big opportunity was to do our entire holiday spend online with large impact page take-over banners highly targeted to several different target audiences in both media placement and content.